Our latest guest blog is from Sarah at Alan Paine – find out what they have been up to!
As odd as it may sound, at times I struggle to remember what year I’m in. However, there is a reason for this. As a brand we work 18 months ahead on range planning so, for example, we will be promoting our Autumn/Winter 19 collection to retailers in January, having already started looking at Spring/Summer 20 whilst our Autumn/Winter 18 collection is currently being sold in stores. You can see therefore why I’m often confused!
A major focus point for the Alan Paine team is the annual photo shoot for our Autumn/Winter collection campaign. Because of the enormity of the range of products and number of participants, it takes a great deal of planning and manpower to ensure all goes to plan. These images will form the basis of our main advertising campaign so the pressure is on to get it right.
I’m not normally that interested in the weather forecast (unless another Beast from the East is likely to put in an appearance) but I become seriously obsessed with the weather forecast towards the end of November. Last year we arranged for the photo shoot to take place at a farm near Thetford and, whereas we knew our waterproof and shower resistant products would withstand wet conditions, a dry day makes our job a great deal easier.
Fortunately, we were in luck. Despite a scenic, and longer than planned(!), drive to the farm the Alan Paine team gathered early to get organised for the two days ahead. Because of the light at this time of year we knew we would only have 5 hours in the day to take the shots so it was crucial that the running order was correct and the garments ready. We were fortunate to have a spacious barn available for our models to change in with sufficient space for us to lay their clothing changes out and for them to warm up between shots.
We had ten wonderful people modelling the products with only one professional model, who is an avid shooter, and including our super Brand Ambassador Abbey Ling and two ladies from the Shotgun & Chelsea Bun Club who’d won a competition giving them the opportunity to take part. Being at home in the field they were all fantastic and very, very patient. The photographer rattled through the shots and took some tremendous photos even when the wind got up and hats ended up careering across the fields on a regular basis! When it all got a bit chilly at lunchtime, we re-energised the troops with steaming tomato soup, copious sandwiches and a warming ‘nip’ of sloe gin.
All in all the shoot was a resounding success. We’re now getting ready to do it all again in a couple of weeks’ time. Fingers crossed that the weather plays ball for us again.