Alan Paine – Guest Blog

Our latest guest blog is from Sarah at Alan Paine – find out what they have been up to!

As odd as it may sound, at times I struggle to remember what year I’m in. However, there is a reason for this. As a brand we work 18 months ahead on range planning so, for example, we will be promoting our Autumn/Winter 19 collection to retailers in January, having already started looking at Spring/Summer 20 whilst our Autumn/Winter 18 collection is currently being sold in stores. You can see therefore why I’m often confused!

A major focus point for the Alan Paine team is the annual photo shoot for our Autumn/Winter collection campaign. Because of the enormity of the range of products and number of participants, it takes a great deal of planning and manpower to ensure all goes to plan. These images will form the basis of our main advertising campaign so the pressure is on to get it right.

I’m not normally that interested in the weather forecast (unless another Beast from the East is likely to put in an appearance) but I become seriously obsessed with the weather forecast towards the end of November. Last year we arranged for the photo shoot to take place at a farm near Thetford and, whereas we knew our waterproof and shower resistant products would withstand wet conditions, a dry day makes our job a great deal easier.

Fortunately, we were in luck. Despite a scenic, and longer than planned(!), drive to the farm the Alan Paine team gathered early to get organised for the two days ahead. Because of the light at this time of year we knew we would only have 5 hours in the day to take the shots so it was crucial that the running order was correct and the garments ready. We were fortunate to have a spacious barn available for our models to change in with sufficient space for us to lay their clothing changes out and for them to warm up between shots.

We had ten wonderful people modelling the products with only one professional model, who is an avid shooter, and including our super Brand Ambassador Abbey Ling and two ladies from the Shotgun & Chelsea Bun Club who’d won a competition giving them the opportunity to take part. Being at home in the field they were all fantastic and very, very patient. The photographer rattled through the shots and took some tremendous photos even when the wind got up and hats ended up careering across the fields on a regular basis! When it all got a bit chilly at lunchtime, we re-energised the troops with steaming tomato soup, copious sandwiches and a warming ‘nip’ of sloe gin.

All in all the shoot was a resounding success. We’re now getting ready to do it all again in a couple of weeks’ time. Fingers crossed that the weather plays ball for us again.


On The Peg Clothing – preventing divorces since 2018

Christmas is such an exciting time of year – all of the build-up and preparation is just as much fun as the festive period itself.  At On The Peg Clothing, we’re well into the swing of things and ready for (hopefully) lots of orders to keep you all out shooting!

Whilst being grateful is definitely something that we should all practice, it’s more cheery all-round if we genuinely feel like we have things to be grateful over.  We’ve all had the moment where you unwrap something that you have no idea on this earth how or why it was ever deemed appropriate for you.  It’s always far worse if it’s in front of the person who bought it too – time to put your best game face on and head to the pantry for a swig of sherry.

Because we like everyone to be cheery at Christmas (and not just due to sherry), we thought that we’d make it easier for you:

If you go to our website, and create an account, then add all of the lovely items to your basket that you would definitely improve your behaviour enough to make it onto the Good Girl’s List.

The wonderous website people store your products, complete with sizes and colours etc, and will shortly send you an email asking you if you have forgotten to checkout.


They won’t be able to click on the link, as this is linked to your account (unless you are comfortable giving them your email and password), but they can see all the details of loveliness (ie. what would make you more likely to put up your Mother In Law causing chaos, and your Uncle boring you to tears for several hours).

They will easily be able to see brands, items, sizes and colours – everything that they need to be able to GET IT RIGHT, this Christmas.

Even better, we’ve just added a giftwrap option (with brown recycle-able paper and ribbon), to make it even more appealing to those who need a bit more handholding.

If you want to be able to receive gifts from us on a regular basis, then tell them to sign up for our newsletter themselves, and they’ll get regular reminders from us of how to keep you happy!

You can thank us later 🙂



Le Chameau Boot Care and Warranty

Product Care:
Le Chameau takes great pride in the quality of its boots. To maintain comfort and maximize their durability, we recommend that you follow these simple care instructions:

• Clean your boots with nothing more than water and a brush
• Let the boots air dry
• Use a silicone spray and polish using a soft, dry cloth
• Keep your boots in a dry and ventilated place, away from direct sunlight and away from any heat source
• If the boots get wet, please dry the lining thoroughly before using them again. Crumpled newspaper will help
• If storing your boots for a long period, clean them thoroughly and store away from direct sunlight in a dry, cool place.

• Never dry your boots in direct contact with a heat source like a radiator or a fireplace
• Do not use aggressive products, like detergents, to clean your boots
• Never store your boots in a damp condition or folded

For zipped boots:
• Keep the zip clean. Dirt will wear the zip and significantly reduce its life
• The use of spray is recommended to lubricate the zip before the first use and after each use
• Don’t leave the zip undone when wearing the boots, this will increase the chances of dirt getting into the zip
• Never force the zip

All Le Chameau rubber boots are guaranteed for 2 years against manufacturing defects.

This warranty does not cover damage caused by accident, unsuitable use of the product, damage from foreign bodies or fluids, wear and tear, deterioration of colors and materials over time and after prolonged use. However, the zips used by Le Chameau are the best available and will not fail if kept clean and mildly lubricated (for more information, please consult our product care page).

If your product is defective, please return it to your Le Chameau stockist with the valid proof of purchase.

Le Chameau make a range of professional farming boots that have been specially designed for this purpose. They have extra re-enforcement to cope with the intensive use of these professions, which includes farmers and game keepers.

Driving farm equipment or vehicles for long periods is not something that the standard range of Le Chameau boots is designed for and imparts more stress on the back of the boot.

It is also important to select the right boot according to its end use, this includes the choice of lining and sole. A neoprene lined boot will cause the foot to sweat during the summer months and consequently reduce the life of the neoprene.

All Le Chameau outsoles will wear more rapidly if they are worn on concrete or other hard surfaces.

Maintain Lead or Swing Through

It always takes far longer to get these things set up than you can ever possibly imagine. I started off with the ‘maintain lead’ theory – try to be organised enough that stuff was done before I needed it. Suppliers were contacted, concepts were established, excitement was generated (in my house at least!).

We’ve got a bit behind in terms of timescales of where we wanted to be, so we’re now opting for the ‘swing through’ approach – get it moving and quickly! We have clothes arriving and being uploaded to the website – all of which I’m trying on so I can check how they fit and if they are true to size (for my size – more to come on this in a later post).  Our business funding has arrived and I’m waiting for WorldPay to do their stuff so that we can be paid for our lovely pieces.

In amongst all of this, we’re still managing to do a bit of shooting, and stop the dogs turning into complete delinquents.  We’ve had fab days with the Driven Clay Company and the Ladies Clay Shooting League, and we’re out with the Lancashire Fillies this weekend – as well as the obligatory Game Fair jaunt. We’re looking at what / how we want to exhibit at next year’s fair already.

I’ve just heard from House of Cheviot that our socks are on their way, so once these have arrived, they’ll be uploaded and we should have a basic collection to pull the trigger for launch with!

We have such exciting plans for On The Peg that it’s going to take a while before we can say that we’re offering everything that we want to – but if you spot items or brands that you think are missing, please do get in touch – and keep coming back to see what new things we’ve added!  If you subscribe to our newsletter too, then you’ll get a regular (but not spam-y) dose of all things about ladies’ shooting, and if you follow us on social media, then you’ll find out more too (and see a bit of general hilarity when something doesn’t quite go according to plan!)

We really hope that you have an amazing time shooting – this world has the most friendly, encouraging group of ladies that you could meet.  And if you can look good and feel comfortable while you’re at it, then that sounds perfect.

Sorrel (Pic taken by the marvellous Sarah Oldham on a Lancs Fillies day!)